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Working with peers on best-practice advisory standards

The global wealth advisory industry is booming. Armies of banks, insurance companies, (multi-) family offices and asset managers now compete for the attention of asset owners, offering an unprecedented number of investment consulting services with varying degrees of quality. Disappointing investment performance and unappropriate advice have led to a lack of trust in financial consultants during a phase where unbiased advice is most needed. In collaboration with the consultant network Advisornet (co-founded by onValues), we recently organised a public workshop to discuss and further develop best-practices for the financial and investment consulting profession. About 40 practitioners took part in the event and shared their experience in striving for excellence in their profession. Prof. Dr. Thorsten Hens of the University of Zürich presented the academic state-of-the-art in investment consulting and compared this with the current offerings available at Swiss banks. He concluded that science offers robust guidelines for advisory processes which are currently only partially adopted by banks. This was followed by a panel discussion with experienced practitioners focussing on frequently encountered dilemmas during the advisory process and how to deal with them. How can we cope with weak governance at a client’s family office or institution? How do we react if a client is not prepared to cover the full cost of quality advice? How do we deal with well-known behavioural biases of clients? These were among the many issues discussed at the event which will be further explored in the context of our Advisornet engagement.

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